ESTATE'MENT

Transformation of Real Estate

Building just buildings has transformed to building an aspirational, well thought lifestyle. Building a real estate business is transforming to building a trusted real estate ‘brand’. Low margin, low price is transforming to strong brand led better margins, better price.

Traditional and undefined sales process via localised broker’s random walkins is transforming to a mandate led corporate sales structure with defined S.O.P'S for sales & marketing. The health and growth of your real estate entity will be influenced deeply by this transformation.

About ‘Estate’ment

‘Estate’ment = Mentors of Real Estate
‘Estate’ment is a high credential, result oriented real estate advisory founded by professional veterans, specialised in sales and marketing. Decades of experience across ‘Real Estate’ along with ‘FMCG’, ‘Software’ - enables an expertise in real estate transformation; especially sales and marketing. Mentors at ‘Estate’ment help you achieve your brand building and cash flow goals with their razor sharp skills in sales & marketing and in-depth knowledge about the real estate business. The competence that has empowered change at some of the national majors in the real estate domain is the competence that is now available to you. It can ready your realty biz to not just survive the transformation but seize the opportunity and thrive to its full potential.

‘Estate’ment Propels Your Real Estate Business Via Data Driven ‘Expert Attention To Detail’ Across The Spheres of Product, Brand, Consumer And The Market. Delivery of Performance Includes:

Real Estate's End to End Sales & Marketing

Including : Strategic planning, brand and project positioning, chalking out sales & marketing plans, execution of marketing campaign, sales execution, leads and walk-in generation, sales closures

Business Strategy and Consulting

ATL, BTL Communication Including Creatives

Channel Sales (Retail & Institutional), Outstation Sales, International Sales

Project Launches
Including : Event Management & Sales, Distribution and Digital Marketing (Inhouse Digital Marketing Team)

Training
Programs

The Difference At ‘Estate’ment

It’s Simple - ‘Transformed Results’. Achieved via Proven Strategies, Comprehensive Assets In The Sales-Channel-Networks And Top of The Line Marketing Minds.

Strategy:

We review every aspect of business in microscopic detail keeping your challenges in mind. Once we are bone-deep certain of our thinking, we make our strategy with SMART Objectives (Specific, Measurable, Achievable, Realistic, Time-Bound). After the strategy is in place, we craft a tactical plan with innovation and detailing for every department. And then continually review all action-plans to ensure the accomplishment of the overall goal.

Top of The Line Marketing Minds:

Some of the finest minds in the marketing communications domain are our partners enabling exclusive experience and expertise at your disposal. The team comprises:
~ Concept Building
~ Creative Agencies
~ Digital Strategists
~ Lead Generation Experts
~ PR Agencies
~ Media Buying Experts
~ Social Media Leaders

The Sales-ChanneL-Networks:

These enable the business plans to come alive on the ground. A robust network of 2000+Channel Partners in Mumbai & Suburbs:
~ Outreach and connect with 5000+Channel Partners Pan India and Abroad
~ Well defined Process for The Channel Partner Vertical Including Outreach, Onboarding and Activation
~ In house expertise of Channel management with exposure and learning from FMCG & Telecom industries
~ Structure For Multi-City and international Channel events for pre-launches and launches

Launch Strategy:

Pre-Launch/Launch Strategy,
We identify the right target group for the project, plan & conceptualise sales and marketing campaign to reach them and subsequently devise the execution strategy for producing the desired results.

Channel Partner

activation:

‘Estate’ment believes that the channel partners play a pivotal role in the success of any real estate project and thus, it helps builders by organizing grand channel partners’ activation events during the launch and pre-launch of a project.

A - Develop an engagement and activation strategy for Channel Partners
B- Develop targeted partnerships with key channel partners for the builder.

FOUNDERS

Not Just Experience,
But Proven Experience
of Change-Leadership
And Excellence.

Profile of Founders

Abhishek Dashehariya FOUNDER

A sales & marketing leadership profile spread over 20 years across sales strategy, marketing, channel sales operations and project management in the domains of Real Estate, FMCG, Telecom & Pharmaceuticals. He has defined a transformation led excellence at Lodha Group, Damac Properties, Sheth Creators, Tata Teleservices, Reliance, MTS, Hindustan Unilever and GlaxoSmithKline. During his tenure in Real estate he spearheaded various launches and pre-launches in Mumbai and suburbs; and also led high value transactions in marquee projects and aspirational projects. He is also accredited with giving sales & marketing exposure to several real estate brands in the international markets. High performance team-building and business scaling are natural ingredients of his pedigree.

Asha Maheshwari
DIRECTOR FIANANCE

Masters in commerce with a varied experience in financial control and accounting, business strategy, planning and financial analysis. Self motivated finance professional with a strong business centric approach specializing in financial planning and strategy, P & L management, compliance, treasury, tax, finance, high integrity, ERP implementation, legal, business partnering professional with experience in education and real estate industry. Areas of specialization include substantial start up expertise and cost optimization, strong understanding of customer facing businesses.